Sustainable Fashion and Slow Fashion Designers
SUSTAINABLE DESIGNERS
STELLA McCARTNEY​
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Stella McCartney's fashion has always been sustainable. This is many people who do not know. In an interview with Vogue in 2016, Stella McCartney builds sustainable fashion brands by comparing her problems with many past environmental clothing brands. Her stunning designs are frequently shown off by celebrities at events around the world.
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1. RESPECT NATURE AND ANIMALS
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Stella McCartney's always believe that in peace with nature rather than against it. They want to enrich the environment and provide protection for the future environment, so they continue to purchase as much sustainable material as possible. They believe that in respecting animals and habitat as a vegetarian brand. They promote a cruelty-free ethos and continue to innovate ways of creating sustainable materials. Instating of use leather, skin, fur or feathers, they would like to use alternative materials. Their wool is from high-quality animal farms and they are handmade. In order to make their products sustainable, they have adopted a spirit that does not harm animals.
2）Material
Cashmere
Fibers from forests
Organic cotton
3）price
clothing ：￡160- ￡2600
shoes：￡240- ￡1435
bag：￡270- ￡765
child：￡36- ￡225
(Stella McCartney, 2018 -https://www.stellamccartney.com/experience/en/sustainability/.)
4）marketed and promoted
The brand would like to cooperate with film and television schools to promote. In addition, activities are conducted in festivals related to environmental protection, such as World Water Day.
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The Good Trade (2018)
Stella Mccartney (2018)
Stella Mccartney (2018)
EDUN
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EDUN is a luxury brand that it wants to create opportunities for the African community in order to create a long-term base. They are like social media and the public showing how beautiful works are balanced with the stories behind their creation. A mix of throwback and modern design elements, EDUN creates collections that attract customers.
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Ednu. (2018) report that combines its modern design concept with the richness and enthusiasm of this fast-growing industry. This is about EDNU’s mission of purchasing production and encouraging African trade.
EDUN establishes long-term, sustainable development opportunities by supporting manufacturers, community-based initiatives and working with African artists and handicraftsmen.
Ednu (2018)
1. MATERIAL
The majority of their collections are sourced from mills that minimize their impact on the environment which with organic, recyclable or biodegradable qualities but also with water conservation, usage of solar energy or less pesticides. This aids in having a less harmful impact on the planet.
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2. PRICE
Clothing：$330- $950
Bag：$350- $790
(Ednu,2018-MissionOur Beliefs. Retrieved from
https://edun.com/pages/mission#beliefs)
TOME​
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In the case of Tome's use of environmentally friendly materials, it has quickly grown into one of the major brands in the high-end
fashion sustainable market. The brand mainly uses colorful colors and motifs to express classic structures. All of this helps women
and the environment.
Tome (2018)
Tome (2018)
SUSTAINABILITY AT EVERY STEP
They know what we can shake from the very beginning and make it part of their practice and become part of our culture. They hope to begin to change their internal practices, looking for renewable resources and local products, and regenerate them, and reduce waste. They think that to create something new and solve the problem on many different levels, this is the design
Tome (2018)
New York-based TOME saw that this combination of experience is embodied in a practical and straightforward range - clean cutting, essential materials. They believe that form follows function, and each TOME work is morally produced. Its purpose is inclusiveness and diversity. In order to moving the needle on industry sustainability, and transforming the business into an environmentally and socially conscious vision.
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1. Price：￡295-1495
(Tome,2018-SUSTAINABILITY AT EVERY STEP. Retrieved from https://tomenyc.com/.)
2. marketed and promoted
Participate in the exhibition
Tome. (2018) report that Tome is a brand that has understood what it truly means to honor women. TOME celebrates the female form in all ages, sizes, and backgrounds. At TOME, diversity and inclusivity are values that should be intrinsic to not only fashion, but all aspects of society.
EILEEN FISHER
Eileen Fisher is a brand that has always been committed to creating eco-friendly luxury fashion. Eileen Fisher focuses on simplicity, cool and elegant design, and brings an exquisite atmosphere to any professional woman's wardrobe. Through the use of environmentally friendly materials for many years, Eileen Fisher has signed an agreement to go from safe color dyeing practice to more than a million pieces of recycling before 2020.
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ENVIRONMENT
Environment
"Our environmental vision is holistic," says Shona Quinn, Sustainability Leader. "We believe in paying attention to what happens in the field, the dye house and our customers' washing machines. Our goal is to design out negative impacts—and design in positive change." Eileen Fisher. (2018).
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MATERIALS
By committing to use organic fibers, recycled fibers and sustainable fibers such as hemp and Tencel, they support clean air, clean water and a healthy environment for workers and wildlife.
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CHEMISTRY
Making clothing involves chemistry at the field level (pesticides and herbicides), at the dyehouse and in our customers' communities (dry cleaning, laundry detergent). They are committed to using manufacturing partners that offer
certified dye processes, most notably the bluesign standard. They also support green cleaning by working to eliminate conventional dry cleaning in favor of hand and machine washing in cold water.
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CARBON
Since 2007 they have been tracking their miles and modes (plane, train, ship, truck) of transportation. They're committed to offsetting an increasing amount of their shipping and store emissions by partnering with NativeEnergy.
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WATER
They are deeply aware of the global water crisis and are currently developing a water strategy. Their first step has been to support organic farming, which has a lower gray water footprint than conventional farming. They are also working to increase water efficiencies in their manufacturing process. When their silk dyehouse became bluesign certified, it reduced water usage by 20%.Eileen Fisher. (2018).
Eileen Fisher (2018)
MATERIAL
Organic linen：
Organic linen is grown without synthetic fungicides, pesticides and herbicides. For farmers, wildlife and surrounding communities are healthier. By 2020, their linen will be organic.
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Recycled fiber:
Reduce waste and reduce energy. They recycle cashmere from factory waste. By reusing waste, they create new materials that have beautiful yarns with lower environmental impact.
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Undyed and natural dyes
primarily petals, leaves, bark, seeds, insects and minerals.
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PRICE
Clothing：$150- $450
Bag：$100- $300
Shoes and accessories：$40- $200
(Eileen Fisher,2018-The eco edit. Retrieved from https://www.eileenfisher.com/)
Eileen Fisher (2018)
G-STAR RAW
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G -STAR Raw is a stylish in the eco-friendly fashion world and cooperated with Pharrell Williams in 2014. The sustainable use of organic and raw materials is a major focus of the G-STAR Raw brand and is determined to provide the best possible fabric for its proper fabric.
G -STAR Raw (2018)
G -STAR Raw (2018)
G-Star focuses on the innovation and design of denim. When they are designed, they are designed for the future; not only the appearance of their products, but also the impact of their products. If they still hope to become a denim brand after 20, 50 or even 100 years, then innovative design and thinking about their impact on humans and the Earth is crucial.
For G-Star, this means that in the future, denim will be created by investing in sustainable innovation and incorporating it into what they do. They focus on creating and using denim to create the future classics. Through a circular approach, the brand respects the future quality of humanity and the earth in a transparent manner.
Sustainable design innovation is one of the brand's main goals. Their mission is to create cowboy classics through continuous innovation and design to ensure that today and tomorrow's jeans can truly respect humanity and the earth. Their point of view is that sustainability is not a factor that restricts denim innovation, but an opportunity to inspire new potential within the fabric itself.
MATERIALS
Denim is the heart of their collection and made of cotton. Therefore, cotton accounts for 80% of the raw materials they use. This is why we are concerned about the sustainable selection of this crop - usually it takes a lot of water and pesticides to grow. Their goal is to reduce our environmental footprint by using 100% sustainable cotton by 2020. G-star raw. (2018).
These materials range from natural fibers such as recycled wool. All raw materials used in their products are grown and produced in a responsible manner, protecting (natural) resources and respecting human and animal rights.
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PRICE
Clothing：$130-$250
Shoes：$ 45-$210
(G-star raw,2018-Sustainable Product. Retrieved from https://www.g-star.com/.)
SLOW FASHION DESIGNERS
ERIC RICE
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He did some design consulting and other odd jobs there. Then he found a very strange job. He found an assistant manager position in the newly opened North Face store, and then went in to apply. Rice is a designer who cares about outdoor activities, and he knows that if he can design his favorite products, he will find his love of design. When he applied for the job, he actually wanted to design outdoor products for the company one day. He does not care about the retail industry. In fact, he worked in the retail industry for two and a half years. "We cannot make any promises," he said. Fast company. (2014).
Until he took a break, in a North Face costume design, a position was opened, so he applied for it and got it. Jacket or wool had never been designed in his past designs, but at least it was a design job, and Rice found that almost all designers knew how to design high-performance apparel. Under the knowledge of passionate colleagues, this work became He loves the work. “It has many things in common with industrial design. Outdoor fashion design has become my passion,” he said. Fast company. (2014).
A few years later, Patagonia hired him to leave and he has been working there since then.
Fast company (2014)
Patagonia has just released what Rice thinks may be his best job so far. Make it suitable for a wide range of designs, including design innovations.
Patagonia (2018)
PATAGONIA
Patagonia pioneered high-quality apparel for organic, recycled and highly recycled fibers. The company's garments are suitable for packing and are suitable for travel, comfortable and convenient. My favorite bathing suit, my favorite shorts, my favorite travel dress, and my favorite ginormous suitcase on wheels are all from Patagonia. (Patagonia. 2018).
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What is cannabis as a material?
Cannabis is an alternative to natural fibers and has little effect on the environment. It is one of the most durable natural fibers on the planet. As people become increasingly aware of the dangers of traditional cotton growing and synthetic fertilizers, they began to use organic cotton exclusively in all cotton products.
How does the brand process the material?
Some of the recycled nylon they use comes from post-industrial waste fibers. Yarns collected from spinning mills and waste from textile mills can be processed into reusable nylon fibers. They use wool to make their product line made from post-consumer recycled plastic soda bottles.
What do they make from the material?
They are the first outdoor apparel makers to do this. One way they can reduce the impact of wool production is to recycle used wool. Made from a durable mixture of cotton residues left on the plant floor and the original organic cotton, the recycled cotton is neither bleached nor stained.
Why is is sustainable?
Patagonia denim uses only 100% organic cotton without genetically modified seeds, synthetic fertilizers, insecticides or herbicides. And has been working hard to develop a new wool supply chain. (Patagonia. 2018).
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PRICE
Clothing：$ 35-300
Child：$ 20-120
(Patagonia,2018-patagonia. Retrieved from http://www.patagonia.com/home/.)
MATERIAL
Hemp
Organic Cotton
100% Recycled Down
Recycled Nylon
Recycled Polyester
Recycled wool
Reclaimed Cotton
Denim
(Patagonia. 2018).
UNITED BY BLUE
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Their Graphic Designer Shares The Scoop On Spring’s Illustrations.
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The desk of their graphic expert Lindsay Muir looks like the ones you
might expect: those with really attention to detail: graffiti-scattered graffiti,
designer sample swatches, and color cards on the board.
United by blue (2018)
Their designer Lindsay (left) working alongside United by Blue’s Production Manager, Bastianna.
It’s all in the name of creating some seriously sweet hand-drawn illustrations that balance sustainable symbolism with wearable designs. For Spring 2018, the UBB design team drew from across the decades – ranging from early 1900s printmakers to 1930s national parks posters. Produced mostly in meticulous pen and ink, the results are intricate and eye-catching emblems on everything from our classic organic cotton tees to insulated steel water bottles.
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United by blue (2018)
For they invite everyone outside to clean up nearby parks, trails or beaches. And it has been welcomed by everyone.
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PRICE
clothing：$30-$100
bag：$20-$200
(United by blue, 2017-https://unitedbyblue.com/)
United by blue (2018)
SYNERGY​
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Synergy was able to create clothing such as dresses and sport clothes. The clothes they created were all organic and benefited women in Nepal. They earned their living wages and bonuses. The company’s business model is based on the love of humanity and the earth.
Synergy (2018)
THE SYNERGY INFINITY DRESS
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Synergy (2018)
A dress with unlimited possibilities. For example, the classical dress is back like Synergy Infinity Dress which is one of the most popular item in the season. It is not only beautiful and comfortable to wear, but also made of our unique ultra-soft organic cotton. It is manufactured in a GOTS-certified factory ethically and is very comfortable.
Synergy (2018)
ORGANIC GIFT GUIDE
They are trying to make it easier by sharing their favorite organic
environmental gifts. Give more people to understand this brand
by giving away organic and environmentally friendly gifts.
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GET A SWEATER, SAVE A LIFE
November is the gratitude month. They would like to do some
special things to give back to environmental. So, they will donate
$5 for each Alignment Top in November.
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PRICE
Clothing： $ 48- $120
Accessories：$108- $210
(Synergy，2018- https://synergyclothing.com/.）
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Their Hand-forged sterling silver hoop earrings, recycled glass beads and vintage rope necklaces. Eco-luxe pashmina organic wool infinity scarves. Choose from a variety of fair-trade and eco-friendly jewelry and accessories that will add a touch of festival style to any outfit! Their weary and accessories are crafted from sustainable materials that will add the perfect finishing touches of boho-chic to any outfit! Synergy. (2018).
Synergy (2018)
Synergy (2018)
BLUE CANOE
The Blue Canoe brand uses organic cotton and bamboo to make clothing that is really suitable for women. From lingerie to dresses to shirts, these are great basic styles that can be worn for many years and feel good on women's skin.
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Use natural fibers, natural comfort, natural beauty. Organic cotton and organic bamboo are the hallmarks of blue canoes - the heart of everything they do. In short, they are good for the sustainable development of the world.
Their cotton and bamboo are grown without harmful pesticides or chemical fertilizers. Then use only the mildest, non-toxic dyes. Because plants, animals and people need to be protected. So even in the warmest weather, it has natural soft, smooth and breathable fabrics.
Bamboo is the ultimate sustainable crop. It’s very fast growing, and renewable. It requires no pesticides, fertilizers or irrigation. It causes no soil erosion and reduces runoff. Bamboo can yield 20 times more fiber than trees and regenerates without plowing or replanting. It can be grown on soil that is damaged by overgrazing. Bamboo produces 30% more oxygen than trees thereby reducing carbon dioxide that causes global warming. Blue canoe. (2018).
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Blue canoe. (2018) report that Like rayons from other sources, bamboo has to be chemically processed to break down the fiber. Tencel is a rayon from managed tree farms. Although chemically processed, the chemicals are recycled and re-used, limiting chemicals in the waste stream.
Price
Clothing：$59- $119
Underwear：$49- $65
(Blue canoe,2018- https://www.bluecanoe.com/.)
Blue Canoe (2018)
Blue Canoe (2018)
Blue Canoe (2018)
CP SHADES
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CP Shades which is an American brand, this brand continues to mass produce hand-made products after 40 years of fashion industry. Since the company was founded, the product has been located in Northern California. They are proud of this tradition. And they have their own sewing equipment in the San Francisco Bay Area and continue to cut, sew and dye each piece of clothing.
Their mantra: : “What you see is what you get.” Garment dyed, uncomplicated, with soul still holds true to this day. (CP shades. (2018).
CP Shades clothing is meant to be worn over and over again. Using 100% natural and sustainable fabrics, CP Shades makes simple and elegant clothing in lots of colors.
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CP Shades has gone solar…
Our offices and factory are now run on 100% renewable energy. (CP shades. (2018 )
CP shades (2018)
CP shades (2018)
CP shades (2018)
SUMMARY
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SUSTAINABLE FASHION
All of brands refer to the effects of the production of clothing on the environment. This includes the use of pesticides in growing cotton, other natural, sustainable fabrics, the dyes used for various colours, water and waste treatment, energy reduction, using recycled materials, and sometimes even packaging. For example, the brand Ednu combines modern design concepts with this fast-growing industry to establish long-term sustainable development opportunities by supporting manufacturers and working with African artists and artisans. Most of their materials come from factories that minimize the environmental impact of organic, recyclable materials while saving water and using solar energy. The list of opportunities to be a more sustainable fashion brand goes on and on. Sustainable fashion is fashion that focuses on improving matters in terms of environmental impacts and/or ethical/social impacts. For example ，Stella McCartney, to create environmental-related activities on World Water Day, to let more people understand sustainable fashion.
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SLOW FASHION