The fashion industry is the second most polluting industry, simply after the oil business. When you consider the harmful procedures used to make garments and measure of waste it creates, it all makes sense. Slow fashion brands manufacture their clothing while at the same time thinking long haul sustainability as a main priority. They utilize secure and ethical practices which decreases the utilization of harmful chemicals (TrustedClothes, 2017). Slow fashion shows up as a contrasting option to socially and environmentally unsustainable works due to the facilitated fashion cycle in the fast fashion technique. By slowing down the manufacturing pattern of garments, the environment and people in the environment can co-exist together healthier, also enabling time for the environment to recover (Jung and Jin, 2016). Manufacturing and designing a more sustainable garment can both be theoretically straightforward and disappointingly complex.

Life-cycle thinking reveals that for sensibly last-longing clothing that do not devour energy, expanding the item’s lifetime will bring “Substantial environment benefits” (Black, 2013, p. 215). The utilization of assets and the measure of waste are reduced in slow fashion because items are made slowly in small amounts. The quality of life for all workers are enhanced due to slower production, ensuring their basic rights by displacing the time weight in the generation of apparel which enables the workers to invest more time and energy in each piece of clothing thus enhancing the quality of the clothing (Jung and Jin, 2016). 

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In February 2017, Mango uncovered another womenswear and menswear collection focused on “Environmental sustainability”.

The pieces are produced using sustainable textiles, for example, “natural cotton and recycled polyester and dyed with environmental-friendly inks”. Mango is additionally building up an inside tool to estimate its “water footprint” and ways to decrease water consumption. 

Zara propelled a sustainable clothing range called “Join Life” for autumn/winter 2016. The garments are made with the use of “Environmentally-friendly materials, for example, “natural cotton, recycled wool and Tencel. Zara has been hoping to build awareness in the range with a committed advertising campaign and social media content urging its consumers to post about their own ethical decisions. 

Since February 2017, Adidas started selling a new swimwear collection in the UK, which is made with the use of “recycled ocean plastics”. The textile is made with the use of “old fishing nets” and other sea plastics that have then been transformed into a specialized yarn. 

“C&A has made a Cradle to Cradle affirmed gold t-shirt that can be composted”. It intends to close the resource circle in manufacturing, with the unused of one item being utilized for the creation of another. (Sender, 2017)